Pricing Strategy Calculator

Stop pricing on a feeling.

Underpricing is the quietest way to kill a business. Enter your cost and target margin, and this tool gives you the three prices you actually need.

What it gives you

• Minimum viable price (your break-even floor, never go below it)
• Recommended retail price at your target margin
• Wholesale price for stockists and bulk orders
• A live slider to test any price and see margin, markup and profit instantly

Rule of thumb built in: aim for 60%+ margin on anything you plan to advertise, because ads eat thin margins alive.

Instant download. Live formulas.