Hi, I'm Jocilyn

At 19, I built a brand to R50,000 sale months. A decade on, I help you sell more.

Before I turned 20 I'd opened a physical store, bought a delivery motorbike and launched our very first app. I'm 29 now, with a full decade of building, selling and scaling behind me, online and on the ground. No theory, no overnight-success myth, just the honest journey and everything I've learned about actually making sales.

Jocilyn Mitchell
Brands & businesses I've helped grow
Mugg & Bean
Milky Lane and Co.
Alchemy
Tiny Tide Designs
NEBA Private Clients
OMODA
5
companies built from scratch
3
successfully sold
R10M+
in ad spend managed
50k+
follower pages managed
In their words

What it's like to work with me

★★★★★

"Jocilyn is genuinely one of the most creative marketers I've worked with. She sees angles no one else does, and she made our brand feel exciting again."

Mugg & Bean
★★★★★

"Working with Jocilyn was so inspiring. She doesn't just hand you a strategy, she makes you believe your business can actually grow, then shows you how."

Tiny Tide Designs
★★★★★

"She has this rare mix of real business brain and genuine heart. You can tell she actually cares whether you succeed. A total gem to work with."

Alchemy
01 · Where it began

I started my first business at 19

Straight out of school, I started my very first business, and it grew fast. It scaled into a rental shop, a delivery bike and our own app. 🛵 Somewhere in the middle of all that hustle, I discovered a real passion for helping people, watching an idea turn into something that genuinely makes someone's life easier never got old. After having my first child I slowed down, sold the business, and found what I was truly made for: marketing.

02 · Building, before AI

I built businesses from nothing, the hard way

Since then I've started multiple businesses from scratch, built websites from nothing, and grown brand social pages to over 50,000 followers, all of it before AI made any of it easy. Just trial, error, and a lot of late nights. That hard-won groundwork is exactly what I now hand to you, already figured out.

03 · Agency & corporate

From content pillars to selling thousands of cars

I joined a marketing agency and worked with top brands, learning social media strategy and content pillars inside out. Then I taught myself Meta ads and moved into corporate, running paid ads across multiple industries, including the automotive world, where my campaigns helped sell thousands of vehicles. I worked closely with Mugg & Bean and Milky Lane head office, running 7+ stores, growing foot traffic, revenue and their social pages alongside digital and paid media. Real bricks-and-mortar growth most online "experts" have never touched.

04 · Still building today

A brand I built from scratch sold for R450k+

I recently started a brand-new business from nothing that sold for over R450,000, and it's still running, still bringing in sales every single week. Proof that this isn't old theory: it's what I do right now. Today I run my own digital marketing and personal brand, teaching everything I know and helping businesses grow their sales, leads, bookings and foot traffic.

05 · The real, human part

I know how hard 'just start' really sounds

Through a hard road of multiple miscarriages, we're now on a difficult but soul-changing IVF journey, while raising a wild-child who motivates (and challenges) me every day to be a better person, a patient mom, and a founder who can help change people’s lives. Life is busy. Finances are tight. The hard seasons can feel never-ending, and starting something new can feel impossible. I get it, I really do. And I truly hope I can help you in some way, shape or form. Even if all I do is inspire you to start something you believe in, then I've done my job.

I hope you find courage, encouragement and a little excitement in everything I share here. 🤍

Jocilyn Mitchell signature

You don't have to have it all figured out, and you don't have to be the most qualified. You just have to start, stay honest, and out-care everyone else in the room. That, right there, is the whole secret.

Jocilyn
Get to know me

10 things about me

1 I started my first business at 19, straight out of school. 🎓
2 A deep passion for helping people build something of their own. 🤍
3 I've built 5 businesses from scratch, before AI made it easy. 💪
4 I've grown brand social pages to over 50,000 followers. 📈
5 My ads helped sell thousands of vehicles in the auto industry. 🚗
6 I helped grow 7+ Mugg & Bean and Milky Lane stores. ☕
7 My latest brand sold for R450k+ and still sells weekly. ✨
8 I'm mom to a spirited seven-year-old. 💛
9 We're on a brave IVF journey after multiple miscarriages. 🦢
10 I believe anyone can start, you just have to begin. 🤍
What I stand for

A few things I'll never budge on

Honesty over hype

No get-rich-quick promises. Real timelines, real numbers, real work.

Hard work really does pay off

Years of showing up, testing and getting it wrong so you get proven steps you can simply follow.

Real-world proof

Retail, e-commerce, services and paid ads, I've sold across all of it.

Lifting each other up

A real community, with a special heart for anyone building something of their own.

Come build something with me

Whether you're just starting out or you've traded for years and feel stuck, let's get you selling more.