Meta Ads Budget & ROAS Calculator

Know your numbers before you spend a cent.

Enter your price, costs and conversion rate once. Instantly see the ROAS you need just to break even, the absolute maximum you can pay for a sale, and your profit at any level of ad spend.

What it tells you

• Gross margin per sale (in rands and as a %)
• Your break-even ROAS, the number most people never calculate
• Maximum cost per acquisition before you're losing money
• Maximum cost per click at your conversion rate
• Projected profit at any monthly ad spend

This is the exact calculation I run before launching any client campaign.

Instant download. Live formulas, just type your numbers in.