Pricing is where quiet profit leaks happen. Most owners set a price that feels right, forget half their costs, and wonder why they're busy but broke.
Count every cost, not just the product
Your true cost per sale is product plus packaging plus shipping plus payment fees plus platform fees. Miss these and your profit is an illusion.
Price on margin, not markup guesswork
Decide the margin you need, then work your price back from there. A healthy margin gives you room to run ads and still make money. Thin margins get eaten alive the moment you advertise.
Your first price isn't your forever price
Start at a price you can say without flinching, then raise it as you gather reviews and proof.
The takeaway: If you'll ever advertise a product, aim for a 60%+ margin. Know your numbers before you set a price.