Let’s face it—most ads are forgettable. And that’s exactly what we avoid at Manifest Media. We believe an ad should stop you mid-scroll, spark curiosity, and push someone to take action.
So what makes that happen? It’s not just great visuals—it’s strategic messaging, mobile optimisation, and psychology-backed design.
Here’s what we focus on when creating high-performing ads:
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The Hook: Your first line or image must immediately grab attention. Think: questions, bold statements, or unexpected visuals.
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Clarity: One message per ad. One goal. Don’t try to sell everything at once.
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Emotion: Make them feel something. Whether it’s humour, nostalgia, or urgency—emotion drives action.
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Relevance: Know your audience and speak their language. If it’s not for them, they’ll keep scrolling.
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Call to Action: Don’t leave them hanging. Tell them what to do next—click, save, buy, sign up.
On the flip side, here’s what we avoid:
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Generic imagery that blends in
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Text-heavy creatives that overwhelm
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Vague or complicated messaging
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Ads that don’t load well on mobile
Great ads aren’t accidents—they’re built. We test, optimise, and refine every element until it works. Whether it’s a paid campaign on Meta or a boosted post for a new launch, we make sure your message is seen—and remembered.